Marketing Terms

USP:-Unique Selling Proposition.
HNI:-High Net worth Individual.
EOQ:-Economic Order quality.
FDR:-Fixed Deposit Receipts.
CNP:-Cardholder Not Present.
PIN:-Personal Identification Number.
SEO:-Search Engine Optimization.
SME:-Small and Medium Enterprises.
CRM:-Customer Relationship Management.
BPO:-Business Process Outsourcing.
VAT:-Value Added Tax.
MR:-Marginal Revenue.
PAN:-Permanent Account Number.
BEP:-Break Even Point.
NPA:-Non Performing Assets.
ATM:-Automated Teller Machine.
ROA:-Return on Assets.
M & A:-Mergers & Acquisition.
SEBI:-Securities Exchange Board of India.

GK + Marketing + Computer Question & Answer

1. The Export-Import Bank of India (Exim Bank) has, at the behest of the Govt of India, extended a Line of Credit of $89.90 mn to which of the following countries, for developing transportation system recently?

1) Cameroon 2) Republic of Congo 3) Tanzania 4) Kenya 5) None of these

2. Which among the following bodies releases Exchange Control Manual regarding foreign exchange in India?

1) FIPP 2) CCI 3) SEBI 4) RBI 5) None of these

3. The new Wholesale Price Index (WPI) series is expected to be operational from either the next financial year or the middle of 2014-15. Which of the following is NOT correct with respect to the recommendations of a high-powered committee on revamping WPI?

1) New WPI to have 2009-10 as the base year, against 2004-05 at present. 2) It will give flexibility to the govt to shift the base to 2011-12 subsequently. 3) Prices to be collected from more centres. 4) Weight of primary articles, fuel and power will decline in new WPI. 5) Weight of manufactured products will fall about two percentage points

4. The Supreme Court, in its recent verdict, held that a woman employee of central govt is entitled to get uninterrupted leave for _______for child care, which also includes needs like examination and sickness.

1) six months 2) nine months 3) one year 4) two years 5) three years

5. Recently Supreme Court has set up a four member committee under the chairmanship of N R Madhva Menon for framing guidelines to prevent _____?

(1) Ponzi Schemes (2) Misuse of Funds on government Advt (3) Illegal mining activities (4) Misappropriation of powers by politicians (5) None of these

6. Which among the following International organization is not based in Geneva?

(1) World Trade Organisation (2) International Labour Organisation (3) Asian Development Bank (4) Food and Agriculture Organisation (5) Both 3 & 4

7. The 61st National Film awards were announced recently. Which of the following films has won the award of ‘Best Hindi Film’?

1) Jolly LLB 2) Shahid 3) Liar's Dice 4) Bhaag Milkha Bhaag 5) Madras Café

8. Name the India-born poet who won the prestigious 2014 Pulitzer Prize in the poetry category for his witty and philosophical collection of poems recently?

1) Vijay Seshadri 2) Siddhartha Mukherjee 3) Geeta Anand 4) Jhumpa Lahiri 5) Gobind Behari Lal

9. Power Grid Corporation of India Ltd. (PGCIL) is in process to conduct a joint feasibility study for exporting 100 MW power to which of the following countries from gas-fired Palatana power plant in Tripura?

 1) Myanmar 2) Bhutan 3) Nepal 4) Bangladesh 5) None of these

10. On 1 April 2014, Asian Development Bank (ADB) estimated India's GDP is poised to accelerate at what per cent in 2014-15?

1) 6.5% 2) 4.5 % 3) 5.9 % 4) 7.0 % 5) 5.5%

World Economic Situation and Prospects 2015 report released by UNESCAP

United Nations Economic and Social Commission for Asia and the Pacific (ESCAP) on 19 January 2015 released World Economic Situation and Prospects (WESP) 2015 report. The report projects that the regional growth will pick up in 2015-16, as average GDP growth will accelerate from 5.0 percent in 2014 to 5.3 percent in 2015 and 5.7 percent in 2016.

The report has highlighted that the South Asia’s economic growth is set to reach a four-year high in 2015. The average gross domestic product (GDP) growth of South Asia accelerated from 3.7 percent in 2013 to 4.9 percent in 2014, and is projected to strengthen further to 5.4 percent in 2015 and 5.7 per cent in 2016.

It expects that the recovery will be led by a pick-up in growth in India, which accounts for about 70 percent of regional output.

The report in context of other Asian countries like Bangladesh and the Islamic Republic of Iran said that they will also see growth in the forecast period. 

It says that growth supported by the robust external demand is expected to be underpinned by a moderate strengthening of domestic consumption and investment.

Report in context of India 

WESP 2015 report said that India will see gradual growth acceleration in its GDP which is expected to reach 5.9 percent in 2015 and 6.3 percent in 2016. It says that it is expected that the recovery will be led by India. 

India’s economy expanded in 2014 estimated by 5.4 percent, which improved from growth of 5.0 percent recorded in 2013. 

The report said that the recovery is partly the result of improved market sentiment and plans to reform the bureaucracy, labour laws and public subsidies after the new administration took office in the second quarter of 2014.

About United Nations World Economic Situation and Prospects (WESP) report

WESP report is published annually at the beginning of the year by the UN Department of Economic and Social Affairs (UN/DESA), the UN Conference on Trade and Development (UNCTAD), the five UN regional commissions and the World Tourism Organization (UNWTO).

What are Funcations of RBI, IRDA and SEBI

RBI, SEBI and IRDA

Functions of RBI:- A. The Reserve Bank of India is the central bank of India, was established on April 1, 1935 in accordance with the provisions of the Reserve Bank of India Act, 1934. The Reserve Bank of India was set up on the recommendations of the Hilton Young Commission. The commission submitted its report in the year 1926, though the bank was not set up for nine years.To regulate the issue of Bank Notes and keeping of reserves with a view to securing monetary stability in India and generally to operate the currency and credit system of the country to its advantage.” Banker to the Government: performs merchant banking function for the central and the state governments; also acts as their banker.Banker to banks: maintains banking accounts of all scheduled banks


SEBI–SECURITIES AND EXCHANGE BOARD OF INDIA:- SEBI is a capital market regulator means all the capital transactions are goverened by sebi its major functions are, protecting the interest of investor in securities market, promoting development of securities market, regulating the securities market……


IRDA—INSURANCE REGULATORY DEVELOPMENT AUTHORITY:- IRDA is the regulatory authority of insurance business its functions are protectinginterest of policy holders,specifing proper training,qualification etc to insurance people, levying fees ,commision etc for conducting insurance business, specifing the manner in which insurance company maintain their books of accounts, specifing margin of solvency, specifing general and life insurance business which company can take.

BANKING SPECIAL

Types of Cheque

1. Order Cheque: A cheque which is payable to a particular person or his order is called an order cheque.

2. Bearer Cheque: A cheque which is payable to a person whosoever bears, is called bearer cheque.

3. Blank Cheque: A cheque on which the drawer puts his signature and leaves all other columns blank is called a blank cheque.

4. Stale Cheque: The cheque which is more than six months old is a stale cheque.

5. Multilated Cheque: If a cheque is torn into two or more pieces, it is termed as mutilated cheque.

6. Post Dated Cheque: If a cheque bears a date later than the date of issue, it is termed as post dated cheque.

7. Open Cheque: A cheque which has not been crossed is called an open cheque. Even if a cheque is crossed and subsequently the drawer has cancelled the crossing at the request of the payee and affixes his full signature with the words “crossing cancelled pay cash”, it becomes an open cheque.

8. Crossed Cheque: A cheque which carries too parallel transverse lines across the face of the cheque with or without the words “I and co”, is said to be crossed.

9. Gift Cheques: Gift cheques are used for offering presentations on occasions like birthday, weddings and such other situations. It is available in various denominations.

10. Traveller’s Cheques: It is an instrument issued by a bank for remittance of money from one place to another.